Personalized political communication in the age of big data
Source: Journal of Political Theory and Communication, No 2-2023
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General Secretary Nguyen Phu Trong's Article “Some Theoretical and Practical Issues about Socialism and the Path to Socialism in Vietnam” - a Work of Great Theoretical and Practical Significance
The article written by General Secretary Nguyen Phu Trong titled “Some theoretical and practical issues about socialism and the path to socialism in Vietnam” is a work of great theoretical and practical significance. Theoretically, it summarizes the creative application and development of Marxism - Leninism, Ho Chi Minh Thought on socialism and building socialism in specific conditions of Vietnam and in the world since the 1980s. The article analyses the great theoretical significance of this work.
Fundamental theoretical concepts related to brand building and online brand management
Fundamental theoretical concepts related to brand building and online brand management
Abstract: Social media is an integral part of people’s lives, particularly among the young generation. When social media expands, it creates a “miniature society”, allowing businesses to develop their brands. Aside from the benefits of social media (e.g. increased brand awareness, lower communication costs, easier interaction between customers and firms), brand management on social media is an urgent issue that attracts many modern media strategic managers’ attention. Basic theoretical issues such as concepts, brand equity, and online corporate brand management activities will be discussed in this article.
Digital Transformation in Education and Training of Human Resources in Journalism and Communication
Digital Transformation in Education and Training of Human Resources in Journalism and Communication
Abstract: The demand for journalism - communication in general and its content production in particular is growing rapidly and continues to develop in the digital era. Both public and private organizations need to interact and engage with different groups of customers and partners via digital platforms and social media. Currently, organizations and businesses are in “hunger” for communication and content-creating employees. This demand is forecasted to skyrocket in the coming years. For journalism - communication training institutions, this presents both opportunities and obstacles. Digital transformation in journalism - communication training is not limited in digitization and technology application, but also involves urging training institutions to reassess their performance as well as training products provided to the market and the society in general.
Vietnam Television changes for development in the digital age
Vietnam Television changes for development in the digital age
Abstract: To avoid lagging behind and continue development in a society where authentic information becomes increasingly crucial, all media agencies must change to better meet the needs of the public and to adapt more effectively in the increasingly fierce competition of information in the digital age. Naturally, due to the nature of each media type, changes do not occur uniformly across all forms of communication. Stemming from its own characteristics while leveraging the strengths of technology in the digital age, television has been innovating itself in its own way to continue asserting its role, position, and brand in the modern public media landscape.
Legal regulations on privacy rights in journalism activities
Legal regulations on privacy rights in journalism activities
Abstract: Privacy rights are fundamental human rights protected by international law and the regulations of each country. In journalism, privacy rights play a crucial role but face various challenges and limitations. This study focuses on clarifying legal regulations on privacy rights in journalism activities in Vietnam, aiming to enhance legal awareness regarding privacy rights in journalism.
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