Friday, 15:06 07-05-2021

Solutions to Enhance the Access to Information about Basic Social Services for the People

Press and the public Friday, 15:06 07-05-2021

Information has become an essential need and a valuable tool for people to exercise their rights and participate in the state management and social management. Therefore, information access has become one of the fundamental human rights. The access to information about all sectors of the society will help the citizens to understand their rights, benefits and responsibilities. In order to enjoy the benefits of social services, the people must be able to access to the information about these services first.


Source: Journal of Political Theory and Communications, no 10 (2019).

Pham Vo Quynh Hanh

MSc, Academy of Journalism and Communication

Fundamental theoretical concepts related to brand building and online brand management

Abstract: Social media is an integral part of people’s lives, particularly among the young generation. When social media expands, it creates a “miniature society”, allowing businesses to develop their brands. Aside from the benefits of social media (e.g. increased brand awareness, lower communication costs, easier interaction between customers and firms), brand management on social media is an urgent issue that attracts many modern media strategic managers’ attention. Basic theoretical issues such as concepts, brand equity, and online corporate brand management activities will be discussed in this article.