The Position of Audience in Journalism and Communication Research

Journalism-Communication theory Friday, 17:24 16-04-2021

The audience is the fundamental part of the communication cycle. The audience cannot be ruled out in the scope of study in any research whether it is the research into sender, message, method, or effectiveness of communication. However, there has not been adequate attention to the role of the audience in communication research. This article analyzes the position of the audience in research with the view to enhance the theoretical foundation for research into the audience of journalism and mass communication.


Source: Journal of Political Theory and Communications, no 12 (2018).

Nhac Phan Linh

PhD, Academy of Journalism and Communication

Ho Chi Minh's wisdom on culture

Abstract: Ho Chi Minh's cultural philosophy is a system of scientific, revolutionary and theoretical viewpoints on culture and the construction of Vietnamese culture. It resulted from creative application and development of Marxism-Leninism into the specific conditions of Vietnam. It inherited and developed the nation's traditional values while acquiring humanity's cultural essence. This is a heritage of tremendous value both theoretically and practically for Vietnam's revolution. In this article, the author analyzes the essence of Ho Chi Minh's cultural philosophy and clarifies certain fundamental orientations of Vietnamese Communist Party on building an advanced culture imbued with the cultural identity in current conditions.